Turismo de Navarra

At SDi, I was part of the creative team responsible for the art direction and design of all social media content for Turismo de Navarra, under the visual identity “Cuida de nuestro secreto”, which defined the look and feel of their digital presence.

Our work began with digital advertising, but over time evolved into a full focus on organic social media and PromoPosts. We managed the brand’s entire visual output on platforms like Instagram and TikTok, designing carousel posts and tailored content for each format and campaign.

Since the client did not publish their own content, we led the creative direction, layout, and visual storytelling, ensuring that every post aligned with the brand’s tone, values, and seasonal tourism strategy.