DE BIEN:
El partido hecho a medida
DE BIEN is a fictional political party recently created, with no specific ideology and a humorous, parodic character, aiming to introduce its absurd ideas into the current Spanish political reality.
As my Final Degree Project, I developed the visual identity and the first electoral campaign for this fictional party, creating various graphic materials (posters, brochures and leaflets, banners, basic stationery items, merchandising articles, electoral program, etc.).
The project continually plays with the concept of creating the ideal candidate—hence the slogan (‘the tailor-made party’)—in accordance with each person’s needs or preferences. Using a playful, two-color visual identity, the party invites future voters to assemble their own representative.
If you’d like to read the full list of measures and proposals included in the electoral program, you can find them HERE.
